As a rule, famous brands have a long history. Coca-Cola, BMW and Levi’s have been successful for decades. Today we will talk about young, but very promising brands whose history began in 2012, and the conquest of the market took place already in the past year.
Forbes publication experts have compiled 2013 ranking of the most successful new brands. We evaluated the creative approach to brand promotion, its recognition by consumers, and annual revenue.
10. Cook House
This retail chain was created by billionaire Alexander Mamut and former re: Store owner Eugene Butman. Each of Cook House stores features stylish design and thoughtful navigation. The success of the brand is evidenced by the fact that over the year 14 stores were opened in Russia and one in Germany.
9. Neft
The history of the emergence of vodka under the Neft brand began in 2012. According to the official version, the idea belongs to former oil engineers from Russia. Owned by NEFT Brand Management. In addition to Russia, Neft vodka is sold in the United States, and its delivery to China is also planned.
8. Queensley
The first of the Riston Tea Group brands, Riston tea is already widely known to consumers. However, in 2012, this company from Sri Lanka launched the Queensley brand, which quickly gained markets in Russia, Ukraine, Poland and China.
7. YotaPhone
The brand owner, Yota Devices, was part of the Yota Group in the past. In December 2012, YotaPhone, the first Russian-developed 4G smartphone with two displays, was presented to the court of the Russian public. The start of sales of YotaPhone took place on December 4, 2013.
6. De Nastia
A young but very promising bedding brand has won the love of consumers with quality and a non-trivial design. By the way, the names of the sleeping sets are also quite creative: “for a sweet couple”, “for a friendly family”, “for mother's paws”.
5. Doctor
The creators of the Doctor’s meat brand chose the name based on the popularity of the “doctor’s” sausage, as well as their passion for healthy and wholesome food. The composition of Doctor sausages, sausages and sausages is really pleasing: lean meat, sea salt, olive oil and other components unusual for the Russian market.
4. Summer Bank
For most customers, the bank is associated with a strict, solid and concise interior, “dry” and formal approaches. However, the concept of Summer Bank was developed with an eye to cafes, restaurants and clubs. As a result, a bank appeared that breaks our stereotypes with a non-trivial look and approach to service.
3. Russian bread
A distinctive feature of bakery products from the brand "Russian bread" is the "talking" packaging. On loaves and loaves the phrases are depicted, as if in comics: “Eat us”, “We are very useful”, “Bon appetit!”.
2. Khamovniki
There were no such beer bottles on the Russian market yet! The "antique" design and solid label attract attention. Having appeared in September 2012, the brand has already noticeably squeezed brands such as Stella Artois, Staropramen and Efes in Moscow supermarkets
1. UTV Holding
Yu Channel focused exclusively on a female audience at a tender age from 14 to 25 years. The channel is rapidly gaining popularity, for half a year audience growth has reached 40%. The ethereal grid "Yu" is filled with series, shows and television programs, interesting to young girls.
