New Year is very close. In order not to spoil the holiday of running around the shops on the very last day, smart people take care of buying everything they need in advance. And smart and prudent, even ahead of time, choose a store with the most pleasant prices. As a rule, the cheapest products are in large hypermarkets, plus a few weeks before the holidays, various promotions are held in them, delighting visitors with discounts on New Year's assortment of goods.
How much is the average New Year's basket and where is the most profitable to buy? The answers to this question will give New Year's rating of hypermarketscompiled by the specialists of the Internet project “Vslukh.ru”.
The composition of the New Year's set includes:
- Artificial spruce and decorations for it (to create an atmosphere);
- products for the preparation of a gala dinner (green peas, sausage, beef, poultry, fresh vegetables, corn);
- sliced (sausage, cheese);
- fruits (tangerines, grapes);
- delicacy (red caviar);
- sweet (Raffaello sweets and candy set for children);
- drinks (brut champagne, semi-dry champagne and martini bianco);
- fruit juice.
We remind you that earlier we published ideas for the best gifts for the New Year 2016.
Rating of hypermarkets by the value of the New Year's grocery basket
5. OK
The cost of the New Year's basket: 4018.31 rubles.
The first Okay hypermarket was opened in 2002 in St. Petersburg, and in 2015 the company already has over a hundred stores in the largest cities of Russia. The reputation of this retail chain was slightly spoiled by the roof that collapsed in 2011 from one of the hypermarkets built by the company, but, apparently, this did not affect sales. “Okay” was in the last place in the rating because of expensive sausages, but corn and apple juice are the cheapest there.
4. Tape
The cost of the New Year's basket: 3871.44 rubles.
In fourth place in the ranking is another St. Petersburg company - Lenta; Its distribution network includes 150 stores throughout Russia. Alas, marketers from Lenta were late with New Year's promotions - not a single item from the list was cheap. And tangerines are generally the most expensive compared to other hypermarkets.
3. Magnet
The cost of the New Year's basket: 3560.1 rubles.
One of the largest grocery store chains in Russia has more than three hundred hypermarkets in the Russian Federation, and in 2015, Magnit received 23rd place in the ranking of the most innovative companies in the world according to Forbes. Alas, all this innovation did not prevent Magnit from being sadly famous for the case with the old blockade woman Rauza Galimova. She was accused of stealing three packs of oil, and in the end, Galimova died of a heart attack.
2. Auchan
The cost of the New Year's basket: 3538.91 rubles.
The first and only foreign company in the New Year's top 5 hypermarkets. Auchan has 81 hypermarkets in Russia, famous for its low prices and the fact that they like to artificially increase the shelf life of meat products and use expired products in the manufacture of specialties. Forewarned is forearmed.
1. Carousel
The cost of the New Year's basket: 3423.68 rubles.
Carousel is the brainchild of the company that owns Pyaterochka and Perekrestok retail chains. Now in Russia there are 85 hypermarkets of this company. The first place in this rating is the result of the good work of the Carousel marketing department, which was well prepared for the holiday by making a discount on New Year's goods. As many as seven positions - the cheapest among all hypermarkets. True, it is worth noting that when choosing goods, quality and appearance were not taken into account. Therefore, it is possible that the artificial spruce in the Carousel for 199 rubles will be inferior to the analogue of Okay worth 599 rubles.
