The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Finance

Rating of the most expensive brands in the world in 2017

Share
Pin
Tweet
Send
Share
Send

Leading global brands cannot afford to stand still waiting for change. Instead, they act in advance of events, and continue to grow without worrying about maintaining the status quo. They are made leaders in their industry by recognizing the importance of investing in brand promotion while investing in innovations and improvements to existing products to stay ahead of the competition.

Analysts at Interbrand Consulting Agency published Global Brands Report - ranking of the most expensive brands of 2017.

It is based on three main factors:

  • Financial indicators obtained through the sale of branded products and services.
  • The role the brand name plays in influencing customer choice
  • Customer loyalty (brand contribution to the company's future profits).

Interbrand's annual top 100 only includes companies whose business operates on three or more continents and that receive a third of their profits outside their home country. Therefore, in the list of the most expensive world brands there is not a single Russian company.

Here's what the most expensive brands of 2017 look like.


The five fastest growing brands this year are Facebook’s largest social network (+ 48% to value), Amazon online trading platform (+ 29%), Adobe software developer (+ 19%), Adidas concern, which produces sports equipment, clothes and shoes for sports (+ 17%) and one of the favorite brands of Starbucks coffee lovers (+ 16%).

More than half of the world's best brands work in one of four sectors:

  • automotive industry (16 top 10 participants);
  • technology (15 companies);
  • financial services (12 brands);
  • and consumer goods (9 brands).

Retail (19%) turned out to be the fastest growing sector in percentage terms, followed by sporting goods (10%), technology (8%), logistics (7%) and financial services (6%).

According to the Interbrand report, the United States dominates the list of the best global brands in 2017 with 52 brands in the top 100. Germany (10 brands) and France are behind the USA (France) with its eight brands (mainly fashion and beauty): Louis Vuitton, Hermes, Axa, L’Oreal, Danone, Cartier, Dior and Moet & Chandon.

As Interbrand CEO Jez Frampton said: “The only constant is change, and we live in one of the most exciting periods of change since the industrial revolution. The changes that we observe are social, professional, technological, economic, industrial and affect every aspect of trade and life. In this ever-changing context, growth is becoming increasingly complex. A business must find all new means so that the brand is easily recognizable and relevant for a particular culture, create a platform that allows you to get an exciting and unique experience, as well as a means to remain relevant, significant and valuable. In this changing world, business needs brands more than ever. ”

Share
Pin
Tweet
Send
Share
Send

Watch the video: 10 Luxury Brands You Only Know If You Are Rich (June 2025).

Similar Articles

The Witcher - 10 Differences Between TV Series, Books, and Games
Movie

The Witcher - 10 Differences Between TV Series, Books, and Games

2020
The most unusual wedding dresses in the world: photos
The most in the world

The most unusual wedding dresses in the world: photos

2020
10 Russian cities with the dirtiest air in 2019
Cities and countries

10 Russian cities with the dirtiest air in 2019

2020

Leave Your Comment

Recommended

10 best judokas in the world in history, rating

10 best judokas in the world in history, rating

2020
Gifts for the New Year 2018, 30 gift ideas

Gifts for the New Year 2018, 30 gift ideas

2020
The most beautiful makeup in the world: 50 photos, video

The most beautiful makeup in the world: 50 photos, video

2020
World Leaderboard Rating

World Leaderboard Rating

2020

Popular Categories

  • Cars
  • Technology Reviews and Tests
  • Cities and countries
  • Nature
  • Articles
  • Medicine
  • Food and drink
  • Books
  • Movie
  • Coronavirus

Recent

10 most expensive TV shows of all time

World economies ranking 2019, table of world GDP

Best Fly Fishing Rods 2018 Rating

Top 5 Lowest Hollywood Actors

The best smartphones of 2018 up to 6000-7000 rubles

Rating of the sexiest men of all time

Actual

Best smartphones 2019
Technics

Best smartphones 2019

2020

In the salons of mobile communications a huge number of smartphones. And each of them is simply magnificent, according to sellers. And the more expensive the model, the better. However, if you want to choose a truly high-quality smartphone in 2019, then it is better to focus on the opinion of impartial experts. For example, ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Rating of vertical vacuum cleaners 2019

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The best resorts in Bulgaria for families with children

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 planets potentially habitable

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 6 rules for managing an online store

2020

The best in the world

The best in the world.

Recent

  • 10 most funny animals in the world: photos
  • The sexiest women of Russia 2015
  • The largest caves in the world + Video

Popular Categories

  • Ratings
  • Finance
  • Ratings

© 2025 https://efuc.org

  • Articles
  • Medicine
  • Tourism
  • Technology Reviews and Tests
  • Nature
  • Books
  • Cities and countries
  • Technics
  • Favorite
  • Sport

© 2025 https://efuc.org